This is it. After all the dithering, this unelected Prime Minister has been forced by the law of the land to call the election he has put off for so long.
There is a huge choice in this election – one that affects the life of every man, woman and child in this country. It’s a choice between five more years of Gordon Brown’s tired government making things worse. Or change with the Conservatives – who have the energy, leadership and values to get Britain moving again.
It’s a choice between a tax on jobs that kills the recovery, or dealing with our waste and debts so we can grow the economy. And it’s a choice between a big government that kills off responsibility, or a big society that breathes life into our communities.
We’ve got an intense few weeks ahead of us. But, as I’ve just told our fantastic team at Campaign Headquarters, one day we’ll all be able to look back on the time we were part of the movement that made 2010 the year of change.
Just take a second to think about it. In the next thirty days, we’ve got the chance to do what we haven’t done for over thirty years. We’ve got a once in a generation chance to form a fresh government that really can deliver the change we need.
Every leaflet you deliver, every pound you donate, every email you send, every friend you speak to – every extra little thing you do can make the decisive difference between winning and losing.
We can’t give Gordon Brown a second chance to ruin the country. So let’s get out there and win it for Britain.
( 41 comments ) Tags: Britain, change, General Election, Gordon Brown, United Kingdom









Comment by Sarah Whitehead on April 6, 2010 at 4:38 pm
Let’s go for it with Cameron. This country is in absolute DESPERATE need of your leadership.
PLEASE though can we hear less of what Brown and co have done wrong. WE ALL know only too well. The British people want to hear lots of very specific points you are going to change. Let’s be positive.
Praying for you guys!!
Yours S. from Bournemouth
Comment by rob p sussex on April 6, 2010 at 5:13 pm
All i can say is good luck David,i’m desperatefor a change of government,not sure i can take another five years of gordon brown and the socialist nanny state.Although i accept the economy will be important in this election please don’t let the people of this country think that is all that matters,remind them of the damage labour have done to this country over the last thirteen years,the list is endless from the countless laws that have curtailed freedom in this country,the expansion of the big brother state,the removal of responsibility of the individual and growth of the nanny state,the surrender to europe,mass immigration to socially engineer this country to the point where many people do not even recognise the britain they were born into…i could go on,please let there be change.
Comment by Steve Willis on April 6, 2010 at 5:14 pm
Here’s a bit more irony for you regarding Labour’s Quattro Poster.
The co-writer of Life on Mars/Ashes to Ashes was Ashley Pharoah. Ashley attended Queen Elizabeth’s Hospital which was a Direct Grant Grammar School – exactly the type of school which was forced to become fully independent by Labour’s envious policies.
(I know, because I was there at the same time.)
Comment by Richard Misson on April 6, 2010 at 5:31 pm
We have to point out that Brown will do anything to hold up the housing market because he knows that if house prices fall; he will fall, like a stone. The evidence is a cynical move to remove stamp duty from houses under £250K and pay for it with an increase in NIC. In other words; he will do anything with our money to remain in power. Therefore, you cannot trust the guy no further than you can throw him!
Comment by Greg Whitehead on April 6, 2010 at 5:43 pm
The Conservatives are, by the electoral maps, a rural and suburban party; and I have no objection to either of those; but the country is largely urban, and Labour’s majority, in ’97, 2001 and 2005, was built in the cities.
Labour can be beaten quite as easily as it could have been last time. But not if the Conservatives fail to show that they are neither ignorant nor frightened of the twenty-first century, urban outlook on life.
Comment by Cato Ct on April 6, 2010 at 5:46 pm
Tory Poster should show the weird smile of Brown with the caption recession recession recession…..
A Future Banana Republic For All
Comment by John Reeves on April 6, 2010 at 5:54 pm
The election will be won or lost on the economy and Labour is desperate not to have to defend it’s record,
They have been relentlessly pushed the concept of a ‘global recession’ (Brown did so again today) to deflect blame away from their record.
Why aren’t the Conservatives actively countering this with an effective soundbite. I suggest it’s refered to as ‘Labour’s recession’ at every opportunity
Comment by paul stewart on April 6, 2010 at 6:03 pm
it is refreshing to hear people speak the truth instead of spouting statistics. lets encourage all to take and accept responsibility for their own actions, lets restore respect and authority for with rights comes responsibility and if people dont accept it they deserve nothing. Come on lets put the Great back into Britain.
Comment by Tony on April 6, 2010 at 6:21 pm
Let the battle begin. All the way for the Conservative Party and soon will be PM David Cameron. Let’s vote for change everyone. We have seen enough damages from Labour!
LONG LIVE THE CONSERVATIVE PARTY AND MR CAMERON
Comment by David Knight on April 6, 2010 at 6:33 pm
I welcome the general election announcement and I pray more than ever that the British people do the right thing and elect a conservativer government. Yes we have to point out Labour’s abyssmal record on everything frankly. But lets have a positive campaign and what a properous Britain could achieve. Labour has NEVER delivered prosperity. Good Luck David we need your fresh direction
Comment by Scott on April 6, 2010 at 6:34 pm
Gordon Brown made a comment about his values “To Tell the Truth”, I was in a bar in Manchester when he said that…The majority there said “The Truth? Yeah right!!” then laughed!!!
If people from ‘Salford’ don’t like Brown (Subo as he’s nicknamed), what chance has he got?
Time for change!!!
Comment by Arnold Whittle on April 6, 2010 at 7:41 pm
Dear David, I watched your opening speech for the election proper this morning on Sky and I thought that it was a good speech, with the right balance of content that will reach out to the people, some of the content of the speech echo’s my words and views, I want you to be a great Prime Minister, I want you to be the best Prime Minister that this nation as had for very long time, it is now time to change the direction of government and for us to cut clean from the past. Be like me a man of the people I can cut a conversation with a perfect stranger just like I had known them all of my life, if you have this true gift you will be the best, I hold this land of my ancestors close and all who live in it are dear to me I am a true politician.
Comment by Graham on April 6, 2010 at 8:38 pm
David be ready for labours dirty tricks they will try to make you look real nasty, you must convince the ones who might be thinking of voting UKIP that that will be a vote for labour. Best of luck David
Comment by Elaine on April 6, 2010 at 8:39 pm
Godd Luck. I am truly hoping for a Tory win with David at the helm and look forward to waking up on Friday 7th May to a new occupier at Number 10, that is if I get any sleep Thursday night. We certainly need your leadership to steer us out of the chaos caused by G Brown and his colleagues. I believe that David will be a great PM.
Comment by Lynn on April 6, 2010 at 9:42 pm
Let us not have another 5 years with Labour at the helm! I’m fed up with being treated like an idiot, and fed up with Labour wanting us all to be on the same level – in the gutter! Let those who have the ability to make/earn money do so – without having to apologise for it! (not me, by the way!).
Comment by mark on April 6, 2010 at 10:03 pm
mr brown and mr bair got in to a war that was none of our bussines to begin with they said vote labour will labour cost me my job the conservatives wared us the labour govement was puting up tax and they was right and they have been right for day one. with labour tax tax tax
Comment by Arthur Complainer on April 6, 2010 at 10:29 pm
Brown doesn’t need a second attempt to ruin the country. Building upon the groundwork of Tony Blair, he’s already done it!
Comment by Christine on April 6, 2010 at 10:46 pm
Good Luck David, we need you to lead us forward. I watched you on Sky this morning and it was a wonderful speech you gave and I believed every word you said because YOU mean it and are not full of hot air and wind like Gordon Brown. I will do all in my power to get everyone to vote for you and I will pray even harder. Go to it David xx
Comment by Richard on April 6, 2010 at 10:55 pm
At last, we now have a chance to get rid of this unelected, unpopular dithering Prime Minister. We must do ALL we can to ensure Labour are not given the chance to get back in power again. If they do get back in power, it will send a message to them that it was OK for them to have done all the things wrong that they did over the last few years. They would then know that they can get away with ANYTHING.
We must NOT let that happen. We must ensure as many people as possible use their vote. It really is that important.
Comment by Norman on April 7, 2010 at 1:11 am
I’ve been around long enough to know that nothing much will change, just a case of a different management team who will become self serving and in the pocket of those that really control this country…cynical…yes! and with good reason.
Comment by Mike on April 7, 2010 at 1:47 am
Dear Mr Cameron
Labour has ruined the country in many ways. If you want to stop people from voting UKIP, its time to unveil that Freedom Charter that everyone was talking about.
The charter that gives back freedoms to the people of this once great nation. Amending the smoking ban, you know the one that s caused at least four million people to stop socialising in pubs, ruining businesses and social lives. That would be a start!
Britain needs radical change.
Comment by John Poynton on April 7, 2010 at 8:52 am
This election ought to be a no-brainer. The fact that it isn’t suggests the country is in some sort of suicide trance.
So how about a poster showing the electorate standing on a high ledge with the Labour hordes below shouting ‘Jump’, and a sympathetic Tory at a window trying to persuade it not to?
Also lets not forget that on average Britons have been getting worse off in real terms since 2005 – two years BEFORE the credit crunch. Lets get those figure out onto the hordings as well.
Comment by Peter Prior on April 7, 2010 at 9:49 am
The National Insurance debate could be a real winner for The Conservatives, but the people need to know the real facts. Labour has put this tax up several times since 1997. It was 3-10%, then the lower rates were scrapped. Now its 12.8% rising to 13.8%. This is NOT a 3.8% rise. It is a 38% rise in contributions by employers!! And employees have been hit too. Labour has constantly used this tax to hide its income-based tax rises. ENOUGH I say. Vote Conservative and lets get back to sanity in government.
Comment by Caroline on April 7, 2010 at 11:16 am
Mr Cameron – I sincerely hope you will be our next PM. We cannot allow Labour to carry on – they have ruined this country in so many ways. I do think you can be the leader we all want and need. I concur with the other comments above but mostly that this country needs a strong leader. One who will lift this country back on its feet and be Britain again standing alone but confident and strong in its views and policies. One that other countries will want to work with not use for their own gain. I feel this country is under the influence of Europe and America far too much ,we have lost our identity and strength and we need to get that back. We should be making the decisions for the good of our country and all the people who live in it. We need structure and good business sense to turn this country around. That requires strength and as you say it will not be easy but I have full confidence in you and your team to show how you can lead Britain through this turbulent time with the tough decisions you will have to make. We need the true simple facts and how we can change to make it better. We need you and a strong, honest and patriotic conservative government.
Comment by jenny shemilt on April 7, 2010 at 11:44 am
Lets get this country off its knees.. Give the people of this country their voice and dignity back.. Behind you all the way David.
Comment by Charles on April 7, 2010 at 12:43 pm
For our wonderful country’s sake I want David Cameron & the Conservatives to win the election with a strong majority so they can take the the courageous steps to re-build the economy that Gordon Brown has so clearly side stepped. For the conservatives sake I hope you don’t get in as so much effort will need to be put into paying off the catastrophic debt that there will be little opportunity to build a new and vibrant Britain again that is respected throughout the world. Mr Brown should be forced to sort out the mess he’s got us into – not pass it to someone else to pick us up again (as the Tories always seem to have to) So who do I vote for ?
Comment by Chris Tinker on April 7, 2010 at 1:35 pm
Can someone please ensure that you rubbish the claim that NOT putting up NI in 2010 is somehow taking £6bn OUT OF the economy? It is certainly not putting £6bn in the hands of the state, but is is NOT taking it out of the economy. A withering attack on Gordon Brown’s failure to understand economics could usefully start with rebutting this point – a point that he repeated ad nauseum at PMQ’s today.
Comment by Derrick Fellowes on April 7, 2010 at 6:55 pm
The Labour Party have taxed every element of our lives from virtually Birth through to Death. Why are the Tories not hammering home the message and clearly showing the costs to us all with the multitude of Stealth taxes introduced when Gormless Gordon was the Iron Chancellor or Prudent Chancellor? One of the most wicked Taxes he imposed was the removal of benefits on savings for children. Many of us have become so accustomed to yet another Tax being introduced, I don’t think we realise the size of that burden. And to pick up on a point made in an earlier comment, although the recession is a global issue, what was Gormless Gordon doing when he was initially Chancellor and more recently PM as his house of cards came tumbling down? Our National Debt is so huge, my Grandchildren will be feeling the impact and paying off that debt in many years to come.
Comment by Stuart on April 7, 2010 at 7:12 pm
Best of luck to Cameron and the Conservatives!
Blair and Brown’s successive interfering and wrong-turn policies are nothing more than a tag team trail of destruction.
Labour have destroyed this country and have even moved to ‘breed’ their own voters through policies which reward those who live off the state and job creation where they were neither needed nor afforded.
They have eliminated self-reliance and responsibility through their perpetual nannying.
Their pilfering of pensions and Robin Hood taxation policies have ensured millions are out of pocket, only to see it squandered.
Businesses have suffered red tape and now a proposed National Insurance increase which would devastate economic recovery.
Not content with hammering working people with tax after tax, Labour now plans to fleece you until your death with their proposed ‘death tax’, which would see millions slapped with a tax bill to fund elderly care which they could have afforded anyway!
This is a great enough catalogue of calamities without reliving any more recent horrific history.
It’s time to bring Labour to account, with their unelected ‘leaders’ and dark lords who return from the political grave, and see that they are swept from power.
Time to bring an end to 13 unlucky years for Britain and vote for common sense… The Conservatives
Comment by Susan Samson on April 7, 2010 at 7:51 pm
Good luck David C & Conservatives, I really hope you do it. I myself have been spreading the message and I come from Scotland!! Labour have broken so many promises we need to get that message through to the voters – rememember the referendum on Europe – no you wouldn’t cos we didn’t get one!! My only worry when you get in is, over the first parliament so many difficult and unpopular decisions will have to be taken re cuts in public exp (long overdue even without a recession) that I hope it doesn’t prevent a second term in office. Can we start with the Welfare State and remove the choice of a lifetime of benefits please, then we can help those more in need of them. Why don’t we get the people who can work to do community work for their benefits and serve the society that that at moment serves them, we all need to play a part in making Britain Great and not rely on the Government as much, we all have a responsibility!!
Give it your best shot x
Comment by Asunta on April 7, 2010 at 8:32 pm
an important message for David: the key for you to win this election is to stop mentioning the other two parties, you need to involve the public, make them feel that they will govern with you, they will be involved in your government, make them feel that their voice will definitely count by providing leaders for each neighbourhood to represent their communities with the needs of their people, this leaders will be elected by their neighbours to work closely with you and the people.
Comment by Undecided on April 8, 2010 at 12:21 am
David,
So much has been said regarding the 1% N.I. rise set out by Labour. You said this will destroy the recovery. I am a graduate and I still only earn under £15,000 and am I really going to notice and extra £3.13 per week on N.I. tax? Before you answer that, do you think I would notice receiving an extra £3.13 per week?
You are saying we need change. Yet I do not hear any new ideas or policies. Tories – lower tax and smaller government; Labour – tax the high earners, increase public spending.
It is not a criticism of you directly. I understand if you stray away from ‘Tory policy’ you can be easily removed by the very people who made you their leader.
If you can convince me that a vote for the Conservatives will be something different, then you have my vote.
From speaking to my peers (age 21-26), I know this is an issue shared by many. I am 23 and I voted Conservative in the last General Election. I was only eligible to vote by one month as my birthday was in April 2005. Therefore, it is crucial that you do not forget the people aged between 18-23 – most of them were not eligible to vote in the last general election.
With the very real possibility of a hung parliament, you cannot ignore new voters’. I am still looking for a job relevant to my degree, a career of some sort. With Labour diminishing the great achievement of obtaining a degree (you can get a degree in anything nowadays for pity sake), I do not care how many apprenticeships are available. Most young people go to university nowadays, if I knew there would be no jobs and that the value of a degree has been reduced then I would have done something else.A degree was supposed to give me a platform to a decent job.
Regards,
Undecided
Comment by Malcolm Hull on April 8, 2010 at 10:50 pm
Why don`t the conservativies bring to the attention of the public that Gordon Brown is not very good at arithmetic, on the back of a fag packet or otherwise. When he scrapped the 10% tax rate I remember him sniggering in parliament because by dropping the basic rate of tax he had pulled a fast one. Darling spent the proceeding years trying to put the matter right and I think some lower paid people could still be out of pocket.
Comment by Gaile Griffin Peers on April 9, 2010 at 3:56 pm
I think that all campaigning Conservative MPs should carry their speech notes conspicuously written “on the back of an envelope” preferably brown and waved around alot so that every camera and viewer sees it… then we couple that to an advertising campaign that shows crumpled brown envelope backs with hand written slogans like…
“Voting Conservative adds up”
“Every Conservative vote counts”
“1 Conservative Vote = 1 more chance to save our chidrens’ future! ”
“1 Conservative Vote = 1 more chance to save the NHS ! ”
“It doesn’t take more than an envelope back to show that 13 years of Labour has equalled disaster for Britain so vote Conservative”
“Just 1 thought about the mess Labour has made = 1 vote for a Conservative future”
Comment by Sean O’Byrne on April 10, 2010 at 5:52 pm
Please stop the new initiatives! We have had several a day under Labour. Can you not promise to undo much of the curtailment of freedom that has happened since 1997? A subtraction of initiatives would let us breathe again. A government should protect our freedoms to a commonsense basic extent and then go away and leave us alone.
Comment by Colonel Terry Knott MC RM on April 10, 2010 at 8:55 pm
Dear David et al,
You have made a good start to the final sprint; keep it up.
I echo the first comment about avoiding slagging off Labour’s past record – tempting though it is. Concentrate upon the mantra “It’s the economy stupid!”
Don’t be afraid to take hard decisions, we desperately need strong leadership and of course we realise you cannot show your full strategies too soon; but boy, when you can, go for it – there are still 31% undecided out there.
Britain has been spoonfed and molly-coddled for so long, that most need to be given the message in words of one syllable. Keep it simple and hammer it home, middle England is behind you.
Good luck, I and my friends will be pushing (and PRAYING!) for your success.
Terry Knott
Comment by Graham Gooch on April 11, 2010 at 9:47 am
What does Labour want from universities. Mandelson says he wnats two year degree in subjects directly leading to jobs. David Lamy, the niveristies minister is saying we must move away from ‘oven ready’ graduates and give wider education (speech at QEII confernce centre).
I hope oyu will start highlighting Labour’s waste. Teh hundread of milions spent on pre-school literacy that achieved nothing; the hundreds of million spent on reducing teenage pregnancy, which has filed and the £200,000,000 per year they have spent since 2005 on changing the names and rearragning ministeries. Not a penny on providing a service to the public. E.g. DIUS lasted 2 year before becoming BIS.
Comment by Julian U on April 12, 2010 at 10:42 pm
I agreed with your policy of not imposing the NI tax increase, particularly as when the 1% increase was imposed, we had to make a teacher redundant. What is the position of the conservatives about your policy of not filling vacancies. I assume it will not apply to front line posts e.g. Teacher vacancies.
Comment by sally on April 14, 2010 at 7:05 pm
Great Manifesto! Please can you publish a shorter (free?) version in simple english for wide circulation? Sadly there is a raft of people out there who after over a decade of poor education, would struggle with this! But when I talk to people they want what you are offering but the two things haven’t yet connected. Could you publicise this website? I am very much enjoying using it .
Comment by christina serafin on April 16, 2010 at 9:38 pm
I just wanted to add my comments to the TV debate that was recently viewed. I live in wembley and have done since 1999 and after seeing the debate wlll definately be voting for David Cameron. Nick Clegg may have had personality and charisma but I think he dressed things up and gave the british public the words that they wanted to hear. David Cameron did not say too much about the cuts that he would have to make, but even I know that hard times are coming and we will all have to prepare for what has been lost. David Cameron did not say much (maybe he was scared to address the public because noone likes bad news) but I think he is he best man to take us forward maybe not in my time as I am 53 but in my daughters time. My view is that you work hard and add to the economy.
Comment by christina serafin on April 16, 2010 at 9:54 pm
Actually an amended to my comment I think David Cameron is the best person to take me forward being 53 and add to a future for my daughter.